What is the #mysmallchange campaign all about?
Road crashes are the leading cause of death amongst 16-25 year olds in the UK. But the reality is that most serious injuries and deaths could have been avoided for want of a small change like wearing a seatbelt, slowing down a bit, not answering that text message or looking twice at a junction for cyclists.
The #mysmallchange campaign is asking all road users – drivers, passengers, pedestrians, cyclists and motorcyclists – to pledge a small change that will help make the roads a safer place for everyone. Your pledge will inspire others to think about their behaviour; one less distracted driver, one more passenger wearing their seatbelt, one less uninsured driver… these small changes will make a big difference.